Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3189AC
RGB
49, 137, 172
HSL
197, 56%, 43%
HSB
197, 72%, 67%
CMYK
72, 20, 0, 33
LAB
53, -18, -27
LCH
53, 32, 236
OKLCH
0.59, 0.10, 228
XYZ
18, 22, 42
LUV
53, -32, -37
HWB
197, 19%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.