Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
318CB2
RGB
49, 140, 178
HSL
198, 57%, 45%
HSB
198, 72%, 70%
CMYK
72, 21, 0, 30
LAB
54, -18, -28
LCH
54, 34, 238
OKLCH
0.60, 0.10, 230
XYZ
19, 23, 45
LUV
54, -33, -40
HWB
198, 19%, 30%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.