Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
318EE6
RGB
49, 142, 230
HSL
209, 78%, 55%
HSB
209, 79%, 90%
CMYK
79, 38, 0, 10
LAB
57, -4, -53
LCH
57, 53, 266
OKLCH
0.64, 0.16, 251
XYZ
25, 26, 78
LUV
57, -31, -82
HWB
209, 19%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.