Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
319FEA
RGB
49, 159, 234
HSL
204, 81%, 55%
HSB
204, 79%, 92%
CMYK
79, 32, 0, 8
LAB
62, -12, -47
LCH
62, 49, 256
OKLCH
0.68, 0.15, 244
XYZ
29, 31, 82
LUV
62, -36, -73
HWB
204, 19%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.