Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31A2CB
RGB
49, 162, 203
HSL
196, 61%, 49%
HSB
196, 76%, 80%
CMYK
76, 20, 0, 20
LAB
62, -22, -31
LCH
62, 38, 235
OKLCH
0.67, 0.11, 227
XYZ
25, 31, 61
LUV
62, -39, -44
HWB
196, 19%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.