Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31ABDB
RGB
49, 171, 219
HSL
197, 70%, 53%
HSB
197, 78%, 86%
CMYK
78, 22, 0, 14
LAB
65, -22, -34
LCH
65, 41, 238
OKLCH
0.70, 0.12, 230
XYZ
29, 35, 72
LUV
65, -41, -51
HWB
197, 19%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.