Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31ABE2
RGB
49, 171, 226
HSL
199, 75%, 54%
HSB
199, 78%, 89%
CMYK
78, 24, 0, 11
LAB
65, -20, -38
LCH
65, 43, 242
OKLCH
0.70, 0.13, 233
XYZ
30, 35, 77
LUV
65, -41, -57
HWB
199, 19%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.