Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31AED6
RGB
49, 174, 214
HSL
195, 67%, 52%
HSB
195, 77%, 84%
CMYK
77, 19, 0, 16
LAB
66, -25, -31
LCH
66, 39, 231
OKLCH
0.70, 0.12, 224
XYZ
29, 36, 69
LUV
66, -43, -44
HWB
195, 19%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.