Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31AEDD
RGB
49, 174, 221
HSL
196, 72%, 53%
HSB
196, 78%, 87%
CMYK
78, 21, 0, 13
LAB
66, -23, -34
LCH
66, 41, 236
OKLCH
0.70, 0.12, 229
XYZ
29, 36, 74
LUV
66, -42, -50
HWB
196, 19%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.