Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31B4E1
RGB
49, 180, 225
HSL
195, 75%, 54%
HSB
195, 78%, 88%
CMYK
78, 20, 0, 12
LAB
68, -24, -33
LCH
68, 41, 234
OKLCH
0.72, 0.13, 226
XYZ
31, 39, 77
LUV
68, -44, -49
HWB
195, 19%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.