Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31BBD1
RGB
49, 187, 209
HSL
188, 63%, 51%
HSB
188, 77%, 82%
CMYK
77, 11, 0, 18
LAB
70, -32, -22
LCH
70, 39, 215
OKLCH
0.73, 0.12, 211
XYZ
31, 41, 67
LUV
70, -48, -29
HWB
188, 19%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.