Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31BCF7
RGB
49, 188, 247
HSL
198, 93%, 58%
HSB
198, 80%, 97%
CMYK
80, 24, 0, 3
LAB
71, -22, -40
LCH
71, 46, 241
OKLCH
0.75, 0.14, 232
XYZ
36, 43, 94
LUV
71, -45, -61
HWB
198, 19%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.