Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31BFDF
RGB
49, 191, 223
HSL
191, 73%, 53%
HSB
191, 78%, 87%
CMYK
78, 14, 0, 13
LAB
71, -30, -27
LCH
71, 40, 222
OKLCH
0.75, 0.12, 217
XYZ
33, 43, 76
LUV
71, -48, -38
HWB
191, 19%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.