Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31BFEB
RGB
49, 191, 235
HSL
194, 82%, 56%
HSB
194, 79%, 92%
CMYK
79, 19, 0, 8
LAB
72, -27, -33
LCH
72, 43, 231
OKLCH
0.75, 0.13, 224
XYZ
35, 44, 85
LUV
72, -47, -48
HWB
194, 19%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.