Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31C8FA
RGB
49, 200, 250
HSL
195, 95%, 59%
HSB
195, 80%, 98%
CMYK
80, 20, 0, 2
LAB
75, -27, -36
LCH
75, 45, 233
OKLCH
0.78, 0.14, 226
XYZ
39, 49, 98
LUV
75, -49, -54
HWB
195, 19%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.