Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
320301
RGB
50, 3, 1
HSL
2, 96%, 10%
HSB
2, 98%, 20%
CMYK
0, 94, 98, 80
LAB
7, 24, 11
LCH
7, 26, 24
OKLCH
0.20, 0.08, 30
XYZ
1, 1, 0
LUV
7, 20, 5
HWB
2, 0%, 80%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.