Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
320504
RGB
50, 5, 4
HSL
1, 85%, 11%
HSB
1, 92%, 20%
CMYK
0, 90, 92, 80
LAB
7, 23, 10
LCH
7, 25, 24
OKLCH
0.21, 0.07, 28
XYZ
1, 1, 0
LUV
7, 20, 4
HWB
1, 2%, 80%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.