Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
321107
RGB
50, 17, 7
HSL
14, 75%, 11%
HSB
14, 86%, 20%
CMYK
0, 66, 86, 80
LAB
10, 16, 12
LCH
10, 21, 37
OKLCH
0.23, 0.06, 38
XYZ
2, 1, 0
LUV
10, 17, 7
HWB
14, 3%, 80%
Pantone
478 C
Harmonies
Shades & tints
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