Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
322A5C
RGB
50, 42, 92
HSL
250, 37%, 26%
HSB
250, 54%, 36%
CMYK
46, 54, 0, 64
LAB
20, 15, -29
LCH
20, 33, 297
OKLCH
0.32, 0.09, 288
XYZ
4, 3, 11
LUV
20, 0, -34
HWB
250, 16%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.