Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
322D96
RGB
50, 45, 150
HSL
243, 54%, 38%
HSB
243, 70%, 59%
CMYK
67, 70, 0, 41
LAB
25, 29, -58
LCH
25, 65, 297
OKLCH
0.38, 0.17, 277
XYZ
8, 5, 29
LUV
25, -4, -69
HWB
243, 18%, 41%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.