Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
3237AD
RGB
50, 55, 173
HSL
238, 55%, 44%
HSB
238, 71%, 68%
CMYK
71, 68, 0, 32
LAB
29, 30, -65
LCH
29, 71, 295
OKLCH
0.42, 0.18, 273
XYZ
10, 6, 40
LUV
29, -7, -82
HWB
238, 20%, 32%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.