Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
324979
RGB
50, 73, 121
HSL
221, 42%, 34%
HSB
221, 59%, 47%
CMYK
59, 40, 0, 53
LAB
31, 3, -31
LCH
31, 31, 276
OKLCH
0.41, 0.09, 264
XYZ
7, 7, 19
LUV
31, -11, -40
HWB
221, 20%, 53%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.