Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
324D5F
RGB
50, 77, 95
HSL
204, 31%, 28%
HSB
204, 47%, 37%
CMYK
47, 19, 0, 63
LAB
31, -6, -14
LCH
31, 15, 245
OKLCH
0.41, 0.04, 239
XYZ
6, 7, 12
LUV
31, -12, -17
HWB
204, 20%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.