Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
324D69
RGB
50, 77, 105
HSL
211, 35%, 30%
HSB
211, 52%, 41%
CMYK
52, 27, 0, 59
LAB
32, -4, -20
LCH
32, 20, 259
OKLCH
0.41, 0.06, 250
XYZ
7, 7, 14
LUV
32, -12, -25
HWB
211, 20%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.