Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
324DBC
RGB
50, 77, 188
HSL
228, 58%, 47%
HSB
228, 73%, 74%
CMYK
73, 59, 0, 26
LAB
36, 21, -63
LCH
36, 66, 289
OKLCH
0.47, 0.18, 268
XYZ
13, 10, 49
LUV
36, -12, -86
HWB
228, 20%, 26%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.