Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
324E71
RGB
50, 78, 113
HSL
213, 39%, 32%
HSB
213, 56%, 44%
CMYK
56, 31, 0, 56
LAB
32, -2, -24
LCH
32, 24, 264
OKLCH
0.42, 0.07, 255
XYZ
7, 7, 17
LUV
32, -12, -31
HWB
213, 20%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.