Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325076
RGB
50, 80, 118
HSL
214, 40%, 33%
HSB
214, 58%, 46%
CMYK
58, 32, 0, 54
LAB
33, -2, -26
LCH
33, 26, 265
OKLCH
0.43, 0.07, 255
XYZ
7, 8, 18
LUV
33, -13, -33
HWB
214, 20%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.