Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325472
RGB
50, 84, 114
HSL
208, 39%, 32%
HSB
208, 56%, 45%
CMYK
56, 26, 0, 55
LAB
34, -6, -21
LCH
34, 22, 255
OKLCH
0.43, 0.06, 247
XYZ
8, 8, 17
LUV
34, -15, -28
HWB
208, 20%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.