Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325478
RGB
50, 84, 120
HSL
211, 41%, 33%
HSB
211, 58%, 47%
CMYK
58, 30, 0, 53
LAB
34, -4, -25
LCH
34, 25, 261
OKLCH
0.44, 0.07, 251
XYZ
8, 8, 19
LUV
34, -14, -32
HWB
211, 20%, 53%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.