Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325489
RGB
50, 84, 137
HSL
217, 47%, 37%
HSB
217, 64%, 54%
CMYK
64, 39, 0, 46
LAB
35, 1, -34
LCH
35, 34, 272
OKLCH
0.45, 0.10, 259
XYZ
9, 9, 25
LUV
35, -14, -46
HWB
217, 20%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.