Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325778
RGB
50, 87, 120
HSL
208, 41%, 33%
HSB
208, 58%, 47%
CMYK
58, 27, 0, 53
LAB
35, -6, -23
LCH
35, 24, 256
OKLCH
0.44, 0.07, 247
XYZ
8, 9, 19
LUV
35, -16, -30
HWB
208, 20%, 53%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.