Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325784
RGB
50, 87, 132
HSL
213, 45%, 36%
HSB
213, 62%, 52%
CMYK
62, 34, 0, 48
LAB
36, -2, -30
LCH
36, 30, 266
OKLCH
0.45, 0.09, 254
XYZ
9, 9, 23
LUV
36, -15, -40
HWB
213, 20%, 48%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.