Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325866
RGB
50, 88, 102
HSL
196, 34%, 30%
HSB
196, 51%, 40%
CMYK
51, 14, 0, 60
LAB
35, -11, -13
LCH
35, 17, 229
OKLCH
0.44, 0.05, 224
XYZ
7, 9, 14
LUV
35, -16, -15
HWB
196, 20%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.