Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325974
RGB
50, 89, 116
HSL
205, 40%, 33%
HSB
205, 57%, 45%
CMYK
57, 23, 0, 55
LAB
36, -8, -20
LCH
36, 21, 249
OKLCH
0.45, 0.06, 240
XYZ
8, 9, 18
LUV
36, -16, -26
HWB
205, 20%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.