Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325B79
RGB
50, 91, 121
HSL
205, 42%, 34%
HSB
205, 59%, 47%
CMYK
59, 25, 0, 53
LAB
37, -8, -22
LCH
37, 23, 251
OKLCH
0.45, 0.07, 242
XYZ
9, 10, 19
LUV
37, -17, -28
HWB
205, 20%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.