Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3263A5
RGB
50, 99, 165
HSL
214, 53%, 42%
HSB
214, 70%, 65%
CMYK
70, 40, 0, 35
LAB
41, 1, -41
LCH
41, 41, 271
OKLCH
0.50, 0.12, 257
XYZ
13, 12, 37
LUV
41, -19, -59
HWB
214, 20%, 35%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.