Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326577
RGB
50, 101, 119
HSL
196, 41%, 33%
HSB
196, 58%, 47%
CMYK
58, 15, 0, 53
LAB
40, -14, -16
LCH
40, 21, 229
OKLCH
0.48, 0.06, 223
XYZ
9, 11, 19
LUV
40, -21, -19
HWB
196, 20%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.