Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326589
RGB
50, 101, 137
HSL
205, 47%, 37%
HSB
205, 64%, 54%
CMYK
64, 26, 0, 46
LAB
41, -9, -26
LCH
41, 27, 251
OKLCH
0.49, 0.08, 242
XYZ
10, 12, 25
LUV
41, -20, -35
HWB
205, 20%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.