Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326698
RGB
50, 102, 152
HSL
209, 50%, 40%
HSB
209, 67%, 60%
CMYK
67, 33, 0, 40
LAB
41, -5, -33
LCH
41, 33, 261
OKLCH
0.50, 0.10, 250
XYZ
12, 12, 31
LUV
41, -20, -46
HWB
209, 20%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.