Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326883
RGB
50, 104, 131
HSL
200, 45%, 35%
HSB
200, 62%, 51%
CMYK
62, 21, 0, 49
LAB
41, -12, -21
LCH
41, 24, 240
OKLCH
0.49, 0.07, 233
XYZ
10, 12, 23
LUV
41, -22, -27
HWB
200, 20%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.