Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
32699D
RGB
50, 105, 157
HSL
209, 52%, 41%
HSB
209, 68%, 62%
CMYK
68, 33, 0, 38
LAB
43, -5, -34
LCH
43, 35, 261
OKLCH
0.51, 0.10, 249
XYZ
12, 13, 34
LUV
43, -21, -48
HWB
209, 20%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.