Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326A73
RGB
50, 106, 115
HSL
188, 39%, 32%
HSB
188, 57%, 45%
CMYK
57, 8, 0, 55
LAB
41, -17, -11
LCH
41, 20, 213
OKLCH
0.49, 0.06, 209
XYZ
10, 12, 18
LUV
41, -23, -12
HWB
188, 20%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.