Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326A79
RGB
50, 106, 121
HSL
193, 42%, 34%
HSB
193, 59%, 47%
CMYK
59, 12, 0, 53
LAB
42, -16, -14
LCH
42, 21, 223
OKLCH
0.49, 0.06, 218
XYZ
10, 12, 20
LUV
42, -23, -17
HWB
193, 20%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.