Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326B75
RGB
50, 107, 117
HSL
189, 40%, 33%
HSB
189, 57%, 46%
CMYK
57, 9, 0, 54
LAB
42, -17, -12
LCH
42, 21, 214
OKLCH
0.49, 0.06, 210
XYZ
10, 12, 19
LUV
42, -23, -13
HWB
189, 20%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.