Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326B95
RGB
50, 107, 149
HSL
205, 50%, 39%
HSB
205, 66%, 58%
CMYK
66, 28, 0, 42
LAB
43, -9, -29
LCH
43, 30, 253
OKLCH
0.51, 0.09, 243
XYZ
12, 13, 30
LUV
43, -22, -40
HWB
205, 20%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.