Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326CA5
RGB
50, 108, 165
HSL
210, 53%, 42%
HSB
210, 70%, 65%
CMYK
70, 35, 0, 35
LAB
44, -5, -37
LCH
44, 37, 263
OKLCH
0.52, 0.11, 250
XYZ
13, 14, 38
LUV
44, -22, -53
HWB
210, 20%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.