Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326CB4
RGB
50, 108, 180
HSL
213, 57%, 45%
HSB
213, 72%, 71%
CMYK
72, 40, 0, 29
LAB
45, 0, -45
LCH
45, 45, 270
OKLCH
0.53, 0.13, 255
XYZ
15, 15, 45
LUV
45, -21, -65
HWB
213, 20%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.