Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326F7D
RGB
50, 111, 125
HSL
191, 43%, 34%
HSB
191, 60%, 49%
CMYK
60, 11, 0, 51
LAB
43, -17, -14
LCH
43, 22, 219
OKLCH
0.51, 0.07, 215
XYZ
11, 14, 21
LUV
43, -25, -17
HWB
191, 20%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.