Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326FC8
RGB
50, 111, 200
HSL
216, 60%, 49%
HSB
216, 75%, 78%
CMYK
75, 45, 0, 22
LAB
46, 4, -53
LCH
46, 53, 275
OKLCH
0.55, 0.15, 258
XYZ
17, 16, 57
LUV
46, -22, -78
HWB
216, 20%, 22%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.