Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3271AF
RGB
50, 113, 175
HSL
210, 56%, 44%
HSB
210, 71%, 69%
CMYK
71, 35, 0, 31
LAB
46, -4, -40
LCH
46, 40, 264
OKLCH
0.54, 0.12, 251
XYZ
15, 16, 43
LUV
46, -23, -57
HWB
210, 20%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.